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Technology Advisory & Design

Inflated Expectations
Technology Trigger
Disillusionment
Our Process

We specialize in themed and live entertainment, hospitality, retail, and corporate environments, focusing on advanced audiovisual and technology solutions. Our mission is to be a trusted partner, collaborating with clients to define their visions and goals. We guide technology aspects throughout the project lifecycle, using innovative methodologies that align with modern AEC standards. This ensures efficient development, documentation, and delivery of cutting-edge systems. Committed to pushing technological boundaries, our studio leads in technology design and deployment, setting new industry standards for the future.

CLIENT / PARTNER REPRESENTATION & ADVISEMENT

Our core value and mission is to become trusted advisors and partners to our clients. We focus on understanding project needs, providing expert advice on technology solutions, ensuring project oversight, facilitating stakeholder communication, and offering strategic insights to address challenges. Our goal is to build strong relationships and ensure that project teams' visions are effectively realized through innovative design and seamless technology integration.

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Blue Sky / Concept Collaboration and Validation

Putting any project on the right path to success begins with listening and ideation sessions, where a diverse team brainstorms creative ideas and explores technological implementations, including emerging technologies. Initial sketches and implementation concepts are then developed to support these ideas. The process culminates in a well-documented and informed presentation of the validated concept and strategic plans for implementation, ensuring that the project aligns with the overall creative vision and goals.

Technology Strategy and Masterplanning

Successful technology implementation requires carefully crafted execution plans and long-term strategies to maximize the benefits of these technologies. It is essential to ensure that the technology is designed to its fullest potential and optimized for maximum return on investment. Our goal is to set up projects not just for immediate success, but for sustained success in the future.

Project and Vendor Management

Even the best-laid plans require effort and attention to ensure that the final product aligns with the creative vision and meets the expected level of quality. Technology implementation demands significant work, and we can serve as client representatives, vendor managers, and project managers from concept to completion. Our goal is to guide the project through every phase to achieve maximum efficiency and minimize uncertainties.

TECHNOLOGY RESEARCH & DEVELOPMENT

The world of technology moves at a phenomenal speed, making it challenging to keep up with constant innovations. We operate on the leading edge of our industry, not only staying updated with the latest advancements, but also actively participating in standards bodies that shape the future. Committed to ground-up development, we continually innovate our processes and methodologies to drive progress. We often develop first-of-their-kind technology solutions and implementations for our clients and projects.

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We have exciting things to reveal...

We have some really exciting things to reveal in the near future but we are not quite ready. We can't wait to share what we have been working on...

Multi-team Development

Achieving ambitious project goals often requires collaboration among multiple companies and subject matter experts. We actively participate in these teams and can also manage research and development projects on behalf of our clients. This includes providing representation, management, and oversight to ensure that the entire team not only meets but exceeds expectations from concept to realization.

Digital & Rapid Prototyping

Validating concepts and new ideas at each iteration is essential for informed decision-making and understanding the challenges of technology implementation. Our team operates in digital realms for faster iterations and engages in rapid prototyping, ranging from scaled models and lab testing to full-scale technology mockups. This approach aims to enhance informed decision-making and mitigate risks throughout the project.

TECHNOLOGY SYSTEMS DESIGN

Technology systems design is where our concepts, strategy, and expertise converge to define the systems that bring ideas to life and turn them into reality. We specialize in audiovisual, control systems, lighting systems, and infrastructure systems, ensuring that every element works seamlessly together. Our team leverages its extensive knowledge to create innovative solutions that not only meet but exceed expectations, transforming visions into functioning, effective systems.

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Audiovisual Systems

Audiovisual systems encompass a range of technologies, including audio systems, video systems, projection systems, media servers, and their various iterations. We work on projects of all sizes, from small interactive elements to full-scale spectacle shows and themeparks.

Control and Interactive Systems

Control systems and interactive elements are the heart of any technology implementation. From energy management to content management, these components provide the ability to maximize the potential of any system. We not only design these systems, but also program custom control solutions, scaling from interactive interfaces to full-spectrum show control sequences.

Lighting and Special Effects Systems

Lighting and special effects systems deliver dynamic visual experiences that elevate events, performances, and installations. They are instrumental in crafting atmosphere, setting moods, and engaging audiences. By enhancing storytelling and creating immersive environments, these systems become essential components across a diverse range of productions and installations, making each experience memorable and impactful.

Network and Low Voltage Infrastructure

The world is becoming increasingly more interconnected, and technology systems are no exception. To thrive in today’s integrated landscape, networks, infrastructure, and converged technology systems must operate in harmony. By leveraging advanced technologies and robust infrastructure, we can expand the possibilities of what these systems can achieve, driving innovation and enhancing overall performance. 

AEC PROJECT DOCUMENTATION & SPECIFICATION

The Architecture, Engineering, and Construction (AEC) process is crucial for transforming ideas into reality. By meticulously documenting designs and maintaining high delivery standards, we ensure that creative visions are accurately executed. This focus on detail and transparency fosters strong communication and alignment among all stakeholders, which is essential for achieving successful project outcomes. Our commitment to these principles not only enhances collaboration but also drives efficiency throughout the project lifecycle.

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2D Sketching / Drafting

Whether it's a quick hand sketch to convey an idea or a detailed digital 2D drafting view, our team excels in 2D design across various mediums and CAD programs. This versatility allows us to effectively communicate concepts and ensure clarity in every project phase.

3D Modeling and Rendering

When 2D designs aren't sufficient, we venture into the 3D realm using modeling programs like SketchUp, Rhino, and AutoCAD. This allows us to create detailed three-dimensional representations, which we can then bring to life in visualization suites. These immersive visualizations provide the project team with a realistic view of the design elements, facilitating better understanding and collaboration throughout the project.

BIM Modeling 

Our team is fully proficient in Building Information Modeling (BIM) and has extensive experience with Autodesk Revit, along with various cloud collaboration tools. This expertise enables us to streamline project workflows, enhance communication, and ensure accurate coordination throughout the design and construction processes.

Specification and Tender Packages

Specification and tender packages are essential components of the project procurement process, outlining the detailed requirements, standards, and expectations for all parties involved. We take pride in the level of detail and the high standards we uphold in our packages, ensuring clarity and precision to facilitate successful project execution. Our commitment to excellence helps create a solid foundation for collaboration and effective communication throughout the procurement process.

© 2024 SONIK OPTIK LLC

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